CMO Stephen Anderson Discusses Marketing Tactics on MarketingOnMars

January 3, 2024

CMO Stephen Anderson went on the MarketingOnMars podcast to discuss marketing tactics for ISB Global Services and its parent company, Dalton Capital. In this interview, he enthusiastically outlined how 2024 would be an exciting year for ISB. Among the many upcoming ISB initiatives is the move to protect children in sports, which is something that ISB intends to focus on strongly in the upcoming year. He also elaborated about the importance of the LOWNO approach to marketing. LOWNO marketing initiatives involve low costs or even no cost, and they can include tactics such as reaching out to internet influencers and collaborating with them. These are not paid promotions, but rather efforts to reach out and ask for an honest review of the products and services we provide or that we are already in partnership with.

Additionally, Stephen discussed other marketing tactics he uses, such as frequent collaboration with tradeshows, engaging with influencers across multiple social media channels at once, and a combined quality and quantity approach for ISB’s social media channels and websites.